Status: June 2026

1. Data Protection at a Glance

General Information

The following notes provide a concise overview of what happens to your personal data when you visit our website. Personal data is any data with which you can be personally identified. Detailed information can be found in the following sections.

Data collection on this website

Who is responsible for data collection?

The processing of data on this website is carried out by the website operator. You can find the contact details in the ‚Responsible Body‘ section.

How do we collect your data?

Your data is collected in two ways: firstly, by you actively providing it to us – for example, via a contact form, a newsletter signup, or when purchasing a product. Secondly, our IT systems automatically record technical data when you visit the website, particularly your browser, your operating system, and the time and date of your page visit.

What do we use your data for?

Some of the data is collected to ensure the technical functionality of the website. Further data may be used to analyse user behaviour, to optimise our services and – with your explicit consent – for marketing and advertising purposes.

What are your rights regarding your data?

You have the right at any time to free information about the origin, recipients and purpose of your stored personal data, as well as the right to rectification or deletion. You can withdraw any consent you have given for the future at any time. Under certain circumstances, you also have the right to restriction of processing. You also have the right to lodge a complaint with the relevant supervisory authority.

Analyse tools and third parties

When you visit this website, your browsing behaviour and usage may be statistically analysed. This is done primarily via Google Tag Manager and the services associated with it. You can find detailed information further down in this statement.

2. Responsible Body and Contact

The controller for the processing of data on this website is:

Friends Academy GmbH

75 Baarerstrasse

6300 Zug

Switzerland

E-Mail: kontakt@friends-better-world.de

Website www.friends-better-world.de

The controller within the meaning of the GDPR is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Notice for users from the EU/EEA: Even though the company headquarters are in Switzerland, our website is aimed at individuals in the European Economic Area. GDPR (EU) 2016/679 therefore applies in accordance with Art. 3(2) GDPR. At the same time, we comply with the requirements of the Swiss Federal Act on Data Protection (FADP).

3. General Information and Legal Basis

Storage duration

Unless a different storage period is specified in this privacy policy, your personal data will remain with us until the purpose of processing ceases to apply. Upon a legitimate request for deletion or after the revocation of consent, your data will be deleted, provided that no statutory retention obligations preclude it (e.g. tax or commercial law periods). Deletion will occur once these reasons no longer apply.

Legal bases for data processing

We process personal data on the basis of the following legal grounds from the GDPR:

• Article 6(1)(a) GDPR: Consent of the data subject (e.g. newsletters, marketing cookies)
• Article 6(1)(b) GDPR: Performance of a contract or pre-contractual measures
• Art. 6(1)(c) GDPR: Compliance with a legal obligation
• Art. 6(1)(f) GDPR: Legitimate interests of the controller (e.g. hosting, security, technical provision of the website)

For special categories of personal data (Art. 9 GDPR), we rely on Art. 9(2)(a) GDPR (explicit consent). For consent to store cookies or access devices, § 25(1) TTDSG also applies.

Note on data transfer to third countries

We use services from companies whose servers are located outside the European Union or the European Economic Area (in particular the USA). For third-country transfers, we rely on the European Commission's standard contractual clauses pursuant to Art. 46(2)(c) GDPR or on explicit consent pursuant to Art. 49(1)(a) GDPR, depending on the service.

The USA is generally considered a safe third country under the EU-US Data Privacy Framework (DPF), provided the respective provider is DPF-certified. For non-certified providers, we cannot guarantee a level of protection comparable to that of the EU.

Withdrawal of consent

Many data processing operations are only possible with your explicit consent. You can withdraw your consent at any time with effect for the future – informally by e-mail to kontakt@friends-better-world.de. The lawfulness of the processing carried out up to the withdrawal shall remain unaffected.

Right to object (Art. 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right to object to the processing at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. You can find the respective legal basis in this declaration. In the event of an objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, or the processing is for the establishment, exercise or defence of legal claims (Article 21(1) GDPR).

IF YOUR DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME; THIS ALSO APPLIES TO PROFILING IN CONNECTION WITH DIRECT MARKETING. FOLLOWING AN OBJECTION, YOUR DATA MAY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (ART. 21(2) GDPR).

Rights of data subjects at a glance

You have the following rights with respect to us:

• Right of access (Art. 15 GDPR): Right of access to data stored about you
• Right to rectification (Art. 16 GDPR): Right to correction of inaccurate or completion of incomplete data
• Right to erasure (Article 17 GDPR): Right to have your data erased, provided there are no retention obligations preventing this
• Right to restriction of processing (Art. 18 GDPR)
• Right to data portability (Art. 20 GDPR): Right to the handover of your data in a machine-readable format
• Right of complaint to a supervisory authority (Art. 77 GDPR)

For requests regarding your data subject rights, please contact: kontakt@friends-better-world.de

Right of complaint to the supervisory authority

In case of breaches of the GDPR, you have the right to lodge a complaint with the supervisory authority responsible for your habitual place of residence, place of work, or the place of the alleged infringement. For Germany, this is generally the data protection officer of the respective federal state. For Switzerland, the competent authority is the Federal Data Protection and Information Commissioner (FDPIC), www.edoeb.admin.ch.

SSL/TLS encryption

This website uses SSL/TLS encryption for security reasons. You can recognise an encrypted connection by ‚https://‘ in your browser's address bar and a padlock symbol. As long as the encryption is active, data you send us cannot be read by third parties.

Objection to marketing emails

The use of contact details published as part of the imprint obligation for the purpose of sending unsolicited advertising or informational materials is hereby objected to. The operators expressly reserve the right to take legal action in the event of unsolicited sending of advertising information.

4. Hosting

All-Inkl

We host our website with ALL-INKL.COM – Neue Medien Münnich, owner René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany. When you visit our website, the host automatically collects server log files, which contain technical information about your browser type, operating system, referrer URL, your hostname, and the date, time, and IP address.

The legal basis is Article 6(1)(f) GDPR. We have a legitimate interest in a technically flawless and reliable presentation of our website. A contract for order processing (AVV) exists with All-Inkl in accordance with Article 28 GDPR.

Further information: https://all-inkl.com/datenschutzinformationen/

5. Data collection on this website

Biscuits

Our website uses cookies – small data packets that are stored on your device. We distinguish between technically necessary cookies (session cookies and persistent cookies), which are required for the website to function, and optional cookies for analysis, personalisation and marketing.

Technically necessary cookies are set on the basis of Art. 6 para. 1 lit. f GDPR. For all other cookies, we obtain your consent (Art. 6 para. 1 lit. a GDPR; § 25 para. 1 TTDSG). You can revoke your consent at any time in the cookie settings of this website.

You can view, restrict or delete cookies in your browser at any time. Disabling technically necessary cookies may affect the functionality of the website.

Cookie Consent Tool: WP Full Picture (Pixelmate)

We use the Consent Tool Pixelmate, which is installed locally on our servers (part of the WP Full Picture plugin), to obtain and document your cookie consent. No connection is made to external provider servers. Pixelmate sets a cookie to store your settings and to recognise you on a repeat visit.

Processing is carried out on the basis of Art. 6 para. 1 lit. c GDPR (fulfilment of the statutory consent obligation according to § 25 TTDSG). The data collected will be deleted as soon as you request us to delete it or the Pixelmate cookie is removed itself.

Server log files

The hosting provider automatically collects and stores information in server log files. The following data is collected:

• Browser type and version
• Operating system used
• Referrer URL (previously visited page)
• Hostname of the accessing computer
• Date, time and duration of the server request
• IP address

This data will not be merged with other data sources. The legal basis is Article 6(1)(f) of the GDPR. Storage is for legitimate interest in the technical security and optimisation of the website.

Contact form and email contact

If you contact us via the contact form or by email, the data you submit (name, email address, message content) will be stored by us and used to process your request. It will not be passed on to third parties without your consent.

The legal basis is Art. 6(1)(f) GDPR (legitimate interest in processing enquiries) or Art. 6(1)(b) GDPR, if your enquiry is aimed at concluding a contract. The data will be deleted as soon as your enquiry has been finally processed and no statutory retention obligations prevent this.

Newsletter and WhatsApp updates

On our website, you can sign up for our email newsletter and optionally for updates via WhatsApp. For newsletter registration, we use the double opt-in procedure: after signing up, you will receive a confirmation email. Your email address will only be added to the distribution list after you confirm the link contained within.

The following data is collected upon registration:

• Name
• Email address
• Optional: Telephone number (country code and phone number) for WhatsApp updates
• Timestamp of login and IP address (for traceability of consent)

The legal basis is Article 6(1)(a) of the GDPR (consent). You can unsubscribe from the newsletter and WhatsApp updates at any time – via the unsubscribe link in each message or by email to kontakt@friends-better-world.de. After unsubscribing, your data will be deleted from the distribution list, unless you have stored it with us for other purposes (e.g. contract).

For dispatch, we use Quentn (or the respective email service provider deployed). We have a contract for order processing with the provider.

Comment feature

If a comment function is enabled on this website, your comment will be stored along with the time of creation, your email address, and your username (unless anonymous). To prevent abuse, we also store your IP address. The legal basis is Art. 6(1)(a) GDPR. Comments are stored until the commented content is deleted or you request deletion.

6. Google Tag Manager

This website uses Google Tag Manager (GTM) from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. GTM is a tag management system that allows us to centrally manage and deploy JavaScript code snippets and other tracking technologies on the website. GTM itself does not process personal data, but it does activate other tags that may do so – specifically analytics and marketing tags.

The GTM container with the ID GTM-NH8RHWCM is active on all pages of this website. Which tags are loaded via it can be found in the following sections. The activation of these tags will only take place after your consent via our cookie consent tool, unless they are technically necessary.

Legal basis for the integration of GTM: Article 6(1)(f) GDPR (legitimate interest in efficient website tag management). For the services activated by GTM, the respective legal bases mentioned there shall apply.

Further information on the GTM: https://marketingplatform.google.com/about/analytics/tag-manager/

7. Analysis and Tracking Services

Meta Pixel (Facebook/Instagram Pixel)

The Meta Pixel from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, may be integrated on this website via Google Tag Manager. The Meta Pixel allows us to track the behaviour of website visitors after they click on a Meta advertisement and to create Custom Audiences for targeted advertising on Facebook and Instagram.

When loading the pixel, a connection is established to Meta's servers. In doing so, Meta may collect your IP address, browser information, and page events (e.g., page views, purchase completions). The data obtained in this way is anonymised for us; however, Meta can link it to your Facebook profile if you are logged in there.

The Meta Pixel is only loaded after your explicit consent via our cookie consent tool (Art. 6(1)(a) GDPR; § 25(1) TTDSG). Data transfer to the USA is based on standard contractual clauses. Meta Platforms Inc. is DPF-certified.

You can use your data for advertising purposes by Meta https://www.facebook.com/settings?tab=ads disagree.

Meta Privacy Policy https://www.facebook.com/privacy/policy/

Further tracking services possible via GTM

Additional analytics and advertising services can be enabled via the Google Tag Manager. We generally only use these services with your consent. Currently, the following categories of services can be delivered via the GTM:

• Web analysis (e.g. Google Analytics, if integrated)
• Conversion Tracking
• Remarketing pixel

So long as specific further third-party tags are active, these will be continuously added to this privacy policy. For current information on the tags active in GTM, you can contact us at any time at kontakt@friends-better-world.de.

8. Embedded Content and External Services

Vimeo (Don't Track Me)

Some pages on this website feature videos from the service provider Vimeo Inc., 555 West 18th Street, New York, NY 10011, USA. When you visit a page with an embedded Vimeo video, a connection is established to Vimeo's servers, which will then learn your IP address and the page you visited. We have configured Vimeo so that no tracking occurs and no cookies are set (Do-Not-Track mode).

The legal basis is Art. 6(1)(f) GDPR (legitimate interest in the appealing presentation of our content). For data transfers to the USA, we rely on standard contractual clauses.

Vimeo Privacy Policy https://vimeo.com/privacy

Bunny.net (MediaDelivery)

For the delivery of video content, we use the Content Delivery Network (CDN) service of BunnyWay d.o.o., Cesta komandanta Staneta 4A, 1215 Medvode, Slovenia, via the domain iframe.mediadelivery.net. When video content is loaded, a connection is established to Bunny.net servers; technical data such as your IP address and the time of access may be processed.

The legal basis is Article 6(1)(f) GDPR. Bunny.net is a European provider; data transfer to a third country does not fundamentally take place.

Bunny.net Privacy Policy https://bunny.net/privacy

Google Fonts (locally hosted)

This website uses Google Fonts for consistent font display. The fonts are installed entirely locally on our servers. No connection to Google servers is made when loading the page; Google does not receive any data in this process.

Social media links

This website contains links to our presences on the following platforms:

• YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland)
• Instagram (Meta Platforms Ireland Limited, Dublin, Ireland)
• Facebook (Meta Platforms Ireland Limited, Dublin, Ireland)
• Telegram (Telegram Messenger Inc., Dubai, United Arab Emirates)
• WhatsApp (WhatsApp Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland)

These links are simple HTML links. Data is only transmitted to these platforms when you click on the link and visit the respective platform, and their own data protection conditions apply. We have no influence on data processing by these platforms.

9. E-commerce and Payment Providers

Ablefy (formerly elopage)

For the sale of digital products and online courses, we use Ablefy (elopage GmbH, Kurfürstendamm 208, 10719 Berlin, Germany). If you click on one of our products, you will be redirected to our sales page on Ablefy. Contract processing, payment processing, and customer management are handled by Ablefy.

As part of the purchase process, Ablefy processes, among other things, your name, your email address, billing address, and payment details. The legal basis is Art. 6(1)(b) GDPR (performance of a contract). There is a data processing agreement with Ablefy in accordance with Art. 28 GDPR.

Ablefy Privacy Policy https://myablefy.com/privacy?locale=de

Payment processing

Payment transactions using common payment methods (e.g. credit card, SEPA direct debit) are carried out exclusively via an SSL/TLS-encrypted connection. Payment data is processed by the respective payment service provider employed by Ablefy. We do not store complete payment data ourselves.

10. Friends Club – Members' Area

Registration is required to use the Friends Club (members' area at friends-better-world.club). The following data will be processed during registration and use of the members' area:

• Name and email address
• Login details (username and encrypted password)
• Purchase history and booked courses
• Usage behaviour in the member area (page views, videos played)

The legal basis is Article 6(1)(b) GDPR (contract performance) and Article 6(1)(f) GDPR for statistical evaluations. Data will be stored for the duration of the membership and beyond, in accordance with statutory retention periods.

11. Notes on the Swiss Data Protection Act (DPA)

As a company based in Switzerland, we are also subject to the Swiss Federal Act on Data Protection (FADP, in its revised version as of 1 September 2023). To the extent that the FADP applies, the following information applies additionally:

• Affected individuals in Switzerland have the same rights (information, rectification, erasure, restriction, data portability, objection) as under GDPR.
• The competent supervisory authority for Switzerland is the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern, www.edoeb.admin.ch.
• Data processing concerning particularly sensitive personal data shall only be carried out with your explicit consent or on the basis of a legal obligation.

12. Currency and amendments to this privacy policy

We regularly adapt this privacy policy if changes are required due to new technologies, changed legal situations or new services. You can always find the current version at www.friends-better-world.de/datenschutz/. The date of the last revision is indicated at the top of this page.

We recommend visiting this page regularly to stay up to date.

13. EU dispute resolution

The European Commission provides an online dispute resolution (ODR) platform: https://ec.europa.eu/consumers/odr/. Our e-mail address can be found in the legal notice on this website.

We are not prepared and not obliged to participate in dispute resolution proceedings before a consumer arbitration board.

– End of Privacy Policy –